2023-2028 WSU Pullman Strategic Plan*

WSU Pullman is well underway with its first-ever strategic plan.

Anticipated Strategic Plan Focus Areas

Focus Area 1: Equitable Student Success

WSU Pullman will provide a safe & exceptional student experience that will support the success of students, while building upon a campus environment that provides opportunities for all Cougs.
Spark and Waller on an early fall day on the campus of Washington State University, Monday, September, 21, 2020.

Focus Area 2: Innovation in Research and Creative Activities

WSU Pullman will foster an environment that encourages innovation and promotes a culture that celebrates diverse forms of scholarship, establishing the campus as a hub of scholarly inquiry.
WSU Brelsford Visitor Center on the campus of Washington State University, Thursday, June 29, 2017.

Focus Area 3: Employee Development, Wellness, and Belonging

WSU Pullman will recruit and retain a diverse workforce that advances its land-grant mission and will establish a working environment that supports the wellness of all employees.
The Jordan Schnitzer Museum of Art on the campus of Washington State University.

Focus Area 4: Community Engagement

WSU Pullman will foster an inclusive community that welcomes all community members and provide them with a sense of belonging, not only serving students but the great Palouse region.
Aerial with a drone on the campus of Washington State University, Thursday, June 17, 2021.

Focus Area 5: Institutional Effectiveness and Accessibility

WSU Pullman will foster an accessible physical and cultural environment that promotes innovation and collaboration, while aligning resources with the strategic priorities of the campus in an inclusive process backed by analysis and interpretation of data.

Anticipated Goals and Objectives

Goal 1: WSU Pullman will provide a safe and exceptional residential undergraduate, professional, and graduate student experience that supports the success of and provides opportunities for all Cougs. 


  • Create a student experience that prepares Cougs for life beyond WSU.
  • Establish a campus-wide seamless approach to student support, both in and out of the classroom.
  • Prioritize degree programs that continue to meet the needs of society and student interest and foster post-graduation success.
  • Ensure that WSU Pullman’s academic policies remain informed by best pedagogical and student success practices.
  • Work across academic and student affairs to develop a comprehensive, campus-wide program that builds out-of-the-classroom experiences to prepare students for a lifetime of learning.
  • Partner with Cougar alumni to develop a broad array of immersive internship opportunities for students and recent graduates to continue to build the Cougar family network. 

Goal 2:  WSU Pullman will capitalize on its residential campus status to build upon a campus environment that fosters student personal growth, development, and safety.


  • Ensure that all students have access to resources to meet their basic needs, including, but not limited to housing, food, technology, safety, and support services.
  • Invest in the comprehensive and holistic health and wellbeing of all students by providing services and resources that are accessible, inclusive, and contribute to the success and ensure the safety of our diverse student community.
  • Provide faculty and staff with the resources they need to effectively serve and support students.
  • Develop a sense of belonging and affinity to WSU Pullman though increased community building opportunities.

Intended Outcome:

WSU Pullman is a vibrant, accessible, and technologically advanced campus that values diversity and inclusiveness and attracts deeply committed students who become lifelong ambassadors for the campus. Students are supported inside and outside of the classroom, are able to achieve their educational goals within a safe and secure learning environment and feel a strong sense of belonging at WSU Pullman.

Goal 1: WSU Pullman will foster an environment that encourages innovation, partnership, and disciplinary, inter- and transdisciplinary scholarship, establishing the campus as a hub of expertise in diverse areas of scholarly inquiry.


  • Ensure that WSU supports a diverse portfolio of research, including basic, applied, and engaged scholarship, with an emphasis in cultivating areas of unique campus expertise.
  • Increase engagement of faculty and students with industry partners and other external stakeholders.
  • Enhance a sense of community that promotes and celebrates scholarly inquiry and external engagement.
  • Work with WSU system partners to continue to align tenure and promotion guidelines and annual review criteria so that employees are rewarded for innovation, community engagement, and outreach.

Goal 2: WSU Pullman will promote a culture that recognizes and celebrates the diverse forms of scholarship that lead to the betterment of society.


  • Enhance recognition of the scholarly impact of faculty service, teaching, outreach, and community engagement.
  • Promote the role of the arts on the WSU Pullman campus.
  • Create additional opportunities for faculty, staff, and students to showcase their expertise in and beyond the state of Washington.
  • Communicate research outcomes in accessible ways that include helping stakeholders understand the importance, value, and potential application of fundamental research, and helps market the campus and its people.

Intended Outcome: WSU Pullman is developing and enhancing innovative research and creative activity that directly supports its communities and stakeholders. It stands as a premier research campus where all students, staff, and faculty can attain their aspirations and experience affinity to and a sense of belonging within WSU Pullman.

Goal 1: WSU Pullman will recruit and retain a diverse workforce that advances its land-grant mission of serving the public good.


  • Implement effective recruitment and retention strategies, utilizing practices designed to secure a more diverse candidate pool and new hires.
  • Promote inclusion, diversity, equity, and a culture of belonging for faculty, staff, and students
  • Build a strong networking and mentoring program to ensure employee success.
  • In collaboration with deans and chairs, define core, strategic areas of scholarly inquiry and incentivize colleges/units to hire, develop, and promote scholarship in these areas.

Goal 2: WSU Pullman will establish a working environment and ethos that supports the wellness of all employees.


  • Develop a compensation structure that is competitive, equitable, and tied to employee performance.
  • Increase staff levels to meet service, support, and instruction needs.
  • Partner with units across the institution to develop programs, policies, practices, and support services that improve the quality of life for all WSU Pullman employees.

Goal 3: WSU Pullman will create enhanced opportunities for professional development and career advancement.


  • Collaboratively develop a comprehensive suite of training programs that are presented in a coordinated manner and made available to all employees.
  • Build a program that supports (fiscally and logistically) professional development opportunities for employees.

Intended Outcome: 

WSU Pullman has a diverse workforce of highly talented, productive, engaged, and successful employees. It is staffed appropriately to support its operations and is providing an environment in which employees thrive.

Goal 1: WSU Pullman will foster a warm and inclusive community that welcomes students, faculty, staff, visitors, and alumni to the Palouse, and provides them with lifelong learning opportunities and sense of belonging.


  • Invest in the ongoing revitalization efforts of Pullman and the surrounding community.
  • Support and encourage local business development through alumni relationships.
  • Continue to nurture collaborative partnerships among the University, the City of Pullman, Whitman County, and local business and healthcare partners.
  • Engage community leaders in celebrating the cultural diversity of our communities and fostering a community where socially marginalized populations feel welcomed and valued.

Goal 2: WSU Pullman will serve Pullman, the greater Palouse region, and beyond through our land-grant mission of research, education, and outreach to support the common good.


  • Create ongoing engagement opportunities with key community stakeholders to continually develop and refine the ways in which WSU Pullman can best contribute to the social and economic development of the Palouse.
  • Improve social and industry connectivity between the University, Pullman and Moscow communities, and the region.
  • Foster the Palouse region as a gold standard for rural community arts.

Intended Outcome:

Centered in a true college town, WSU Pullman is the standard for rural excellence. Through strong partnerships in the region, WSU Pullman has created a welcoming environment for all who visit, and its commitment to belonging has inspired those who visit to stay as permanent residents.

Goal 1: WSU Pullman will foster an accessible physical and cultural environment that promotes collaboration and innovation, and addresses the global challenge of achieving environmental sustainability. 


  • Address significant and growing deferred maintenance by consolidating functions, optimizing underutilized spaces, and ensuring that the campus footprint is an appropriate size for its functions.
  • Develop a master plan that addresses campus circulation challenges and barriers to access, enhances information technology, and considers future demands that will meet the needs of a diverse body of faculty, staff, and students. 
  • Create a series of physical learning hubs or communal areas throughout the WSU Pullman campus to facilitate communities of diverse learners.
  • Ensure availability of and access to appropriate facilities that enable success in scholarly activity.

Goal 2: WSU Pullman will align resources, processes, and policies with strategic priorities in an inclusive, well-articulated, and publicized process that is facilitated by the analysis and interpretation of data.


  • Create a simple, transparent, inclusive, and accessible process to engage stakeholders in assessing facility and infrastructure needs.
  • Prioritize improved data quality and collection processes, ensuring that all employees have access to, and understand how to utilize, the WSU’s data resources.
  • Ensure that all strategic decisions are data-informed.
  • Prioritize transparent and open communications, both internally and externally.

Intended Outcome:

WSU Pullman is a well-informed and engaged community responsive to continually increasing access and equity. Planning processes and procedures at the institution are structured to enhance institutional effectiveness, efficiency, and success and prioritize the inclusion of input from community stakeholders.

*Focus areas, goals, and objectives are subject to change pending Board of Regents approval in Spring 2023.

Committee Members

First NameLast NameAffiliation or AreaEmail
Jennifer NolanStudent Affairs, Committee Co-Chairjennifer.nolan@wsu.edu
Craig ParksOffice of the Provost, Committee Co-Chairparkscd@wsu.edu
MaryRezacVoiland College of Engineering and Architecture, Committee Co-Chairmary.rezac@wsu.edu
AliBretthauerAdministrative Professional Advisory Councila.bretthauer@wsu.edu
DougCallFaculty Senatedrcall@wsu.edu
LarryClarkMarketing and Communicationslarry.clark@wsu.edu
SamanthaEdgertonGraduate and Professional Student Associationsamantha.edgerton@wsu.edu
LisaGuerreroExecutive Equity Leadership Councillaguerre@wsu.edu
FranHermansonInstitutional Researchfranherm@wsu.edu
ColleenKerrExternal Affairs and Government Relationscolleen.kerr@wsu.edu
MarieMayesCarson College of Businessmmayes@wsu.edu
JillMcCluskeyCollege of Agricultural, Human, and Natural Resource Sciencesmccluskey@wsu.edu
KatrinaMealeyCollege of Veterinary Medicinekmealey@wsu.edu
VickyMurrayFinance and Administrationvmurray@wsu.edu
SitaPappuOffice of Researchspappu@wsu.edu
BrucePinkletonEdward R. Murrow College of Communicationpink@wsu.edu
ArifaRazaCollege of Arts and Sciencesarifa.raza-bayona@wsu.edu
KariSampsonStudent Affairskksampson@wsu.edu
PaulWhitneyInternational Programspwhitney@wsu.edu
JeanneWeilerPullman Community and Public Affairsjeanne.weiler@wsu.edu
MattZollingerCougar Athleticsmatt.zollinger@wsu.edu
HaileyJamesAdministrative Managerhrupp@wsu.edu
AngelaMerrillAdministrative Supportawight@wsu.edu
KristinaPeterson-WilsonAdministrative Supportkpeterson2@wsu.edu