Social Media posts are considered digital content and technology and need to comply with WCAG 2.1, Level AA. <\/p>\n\n\n
Note<\/strong>: Not all social media channels have the capability to create fully accessible posts. It is best to post information in an accessible alternative platform readily available to people.<\/p>\n\n<\/div>\n\n\n\n Learn about the accessibility considerations and best practices for improving the accessibility of social media posts. <\/p>\n\n\n\n Most assistive technology will use the assigned technical information of the emoji.<\/p>\n\n\n\n Emojipedia<\/a>: Use emojipedia to check the emoji’s description.<\/p>\n\n\n\n Some social media platforms do not support adding alternative text for animated gifs. Provide the alternative text at the end of the post as an image description. Short video created with drawings, illustrations, or computer-generated effects. Generally, they do not have music or an audio description. <\/p>\n\n\n\n Review Core Concept: Audio and Video<\/a> for more information about accessible videos and accessibility checks.<\/p>\n\n\n\n All videos should be captioned with the audio content for the video.<\/p>\n\n\n Captions:<\/strong> Synchronized, verbatim, timed text displays of a video\u2019s spoken audio content. Text versions of non-speech sounds (e.g., alarm sounding) are also captioned when they provide meaningful information.<\/p>\n\n<\/div>\n\n\n\n Closed captions on videos provide controls for turning on and off and adjusting the settings for background color, font color, and font style. Check the social media channel’s capabilities of adding closed captions. Open captions are embedded into the video. Open captions do not have controls for turning on or off and adjusting settings for background color, font color, and font style. It is important to use appropriate color contrast<\/a> (4.5:1) between the background and the font color in addition to using a readable font style. Some social media channels provide options for adding open captions. Otherwise, open captions will need to be added post-production with editing programs or captioning apps. <\/p>\n\n\n\n Social Media channels do not support audio descriptions.<\/p>\n\n\n\n Create a second video, identical to the first, with the audio description. Include a link in the original video’s post to the video with an audio description.<\/p>\n\n\n Audio Description:<\/strong> A spoken audio track\/narration that describes what is visually happening, between the dialogue, within a pre-recorded video. This is an alternative description that aids people who cannot see the visual content.<\/p>\n\n<\/div>\n\n\n\n A flashing video is a video clip or animated image with strobing flashes or rapid-fire explosions. These types of videos can trigger seizures in individuals with photosensitive seizure disorders. It is best not to use flashing video at all or, at least, include a warning about the flashing video. <\/p>\n\n\n\n Note<\/strong>: Not all social media channels have the capability to create fully accessible posts. Post information in an accessible alternative platform readily available to people.<\/p>\n\n<\/div>\n\n\n\n LinkedIn’s mobile app doesn’t have all of the features needed for accessibility.<\/p>\n\n\n\n SnapChat has limited accessibility. Using Snapchat should be considered carefully. <\/strong>Consider reposting your SnapChat content to an accessible alternative platform. <\/p>\n\n\n\n <\/p>\n\n <\/section>\n\n In this article, we\u2019ll list out several tools and give details about their alt text support and tips for the best way to add accessible images in the tool.<\/p>\n\n\t\t\t\t\t\t\t This guide explains how to add alt text to your social media images, and why it\u2019s important.<\/p>\n\n\t\t\t\t\t\t\t Follow the guidelines so that your social media content will be available to everyone, including people who are blind, deaf, hard of hearing, or low vision.<\/p>\n\n\t\t\t\t\t\t\t Learn how to create accessible video, audio, social media posts that conform to the Revised 508 Standards.<\/p>\n\n\t\t\t\t\t\t\t Improving the accessibility of social media for public service.<\/p>\n\n\t\t\t\t\t\t\t The challenge with social media is that most platforms are not fully accessible. While you can\u2019t improve the accessibility of the platforms, you can follow the principles of inclusive design and provide everyone with equal access to your content.<\/p>\n\n\t\t\t\t\t\t\t Adding alt text on images you post on social media is important for blind people to access your content.<\/p>\n\n\t\t\t\t\t\t\t Tips for writing alternative text for gifs.<\/p>\n\n\t\t\t\t\t\t\t Inclusive design may seem like the domain of UX designers and web developers. But social media marketers should practice it, too.<\/p>\n\n\t\t\t\t\t\t\t <\/p>\n\n <\/div><\/section>","protected":false},"excerpt":{"rendered":" Learn about the accessibility considerations and best practices for improving the accessibility of social media posts. <\/p>\n","protected":false},"author":2695,"featured_media":0,"parent":2965,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[69],"tags":[],"wsuwp_university_category":[],"wsuwp_university_location":[],"wsuwp_university_org":[],"_links":{"self":[{"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/pages\/1705"}],"collection":[{"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/users\/2695"}],"replies":[{"embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/comments?post=1705"}],"version-history":[{"count":50,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/pages\/1705\/revisions"}],"predecessor-version":[{"id":2969,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/pages\/1705\/revisions\/2969"}],"up":[{"embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/pages\/2965"}],"wp:attachment":[{"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/media?parent=1705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/categories?post=1705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/tags?post=1705"},{"taxonomy":"wsuwp_university_category","embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/wsuwp_university_category?post=1705"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/wsuwp_university_location?post=1705"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/wsu.edu\/digital-accessibility\/wp-json\/wp\/v2\/wsuwp_university_org?post=1705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n\n\nText<\/h2>\n\n\n\n
Links<\/h3>\n\n\n\n
Hashtags and Title Case<\/h3>\n\n\n\n
This is called Title Case (also known as Pascal Case). Camel Case also works but it is the capitalization of the subsequent words in a hashtag.
Important<\/strong>: Assistive technology will read these as separate words. Emojis<\/h3>\n\n\n\n
Example<\/strong>: I \u2764\ufe0f Cougs! is I Red Heart Cougs!<\/li>
Example<\/strong>: \u00af\\_(\u30c4)_\/\u00af<\/li><\/ul>\n\n\n\nResource<\/h4>\n\n\n\n
\n\n\n\nImages <\/h2>\n\n\n\n
Alternative Text<\/h3>\n\n\n\n
Images with Text<\/h3>\n\n\n\n
GIFs and Animated Videos<\/h3>\n\n\n\n
GIFs<\/h4>\n\n\n\n
Example: gif description: [description of gif]<\/p>\n\n\n\nAnimated Videos<\/h4>\n\n\n\n
Example: video description: [description of video]<\/li><\/ul>\n\n\n\n
\n\n\n\nVideos<\/h2>\n\n\n\n
Captions<\/h3>\n\n\n\n
\n\t\t\tDefinition\t\t<\/h4>\n\t\t\n\t\n\n
Closed Captions<\/h4>\n\n\n\n
Note<\/strong>: Auto-captions may not be very accurate and need to be reviewed for accuracy.<\/p>\n\n\n\nOpen Captions<\/h4>\n\n\n\n
Audio Description<\/h3>\n\n\n\n
\n\t\t\tDefinition\t\t<\/h4>\n\t\t\n\t\n\n
Flashing Video<\/h3>\n\n\n\n
\n\n\nSocial Media Channels<\/h2>\n\n\n
Facebook<\/h3>\n\n\n\n
Instagram<\/h3>\n\n\n\n
LinkedIn<\/h3>\n\n\n\n
SnapChat<\/h3>\n\n\n\n
TikTok<\/h3>\n\n\n\n
X (formerly Twitter)<\/h3>\n\n\n\n
YouTube<\/h3>\n\n\n\n
Resources<\/h2>\n\n\n
\n\t\t\t