On October 4, 2003, Tom Pounds (’81) bounded out of bed at 6 a.m., well before sunrise. He wanted to arrive early at the set of the pregame television show ESPN College GameDay to get a good spot in the crowd.
Pounds and his mother had spent hours handcrafting a giant crimson flag emblazoned with a two-foot-tall Washington State University cougar head symbol. He and his parents, who were visiting from Spokane, had driven 700 miles from his home in Albuquerque, New Mexico, to Austin, Texas, where Pounds planned to wave the flag on College GameDay.
His motivation was simple: to display his school spirit.
“There’s a deep sense of joy in being a Coug,” the WSU alumnus explained.
College GameDay airs on Saturday mornings as a prelude to college football game kickoffs at noon. The show is usually broadcast from a college campus where a pivotal game will be played. Fans holding team flags and signs crowd behind the broadcast set, where they are captured on camera—and can be seen on national television.
On that day, the show would feature a game between the Texas Longhorns and Kansas State Wildcats. The Cougs were playing in Pullman, some 2,000 miles from Austin. No one paid much attention to the 4-by-6-foot crimson flag sporting a white cougar head.
The flag would soon be dubbed “Ol’ Crimson.” By waving it behind the College GameDay set, Pounds unwittingly launched an enduring WSU tradition.
Fast-forward 14 years to 2017. The Cougar flag has appeared 199 consecutive times on College GameDay. It is as much a part of the show as the personalities hosting it. October 7 will mark the flag’s 200th consecutive College GameDay appearance.
Today ESPN producers seek out the person waving the Cougar flag. They advise when to wave it and where to stand. When the flag is on screen, a graphic shows the current count of its consecutive appearances.
“It’s absolutely fantastic that [the tradition] has been kept going for this long,” Pounds said.
He has waved the flag himself on College GameDay 8 times. Some Cougs have waved it as many as 25 times. Pounds still recalls an episode when host Chris Fowler stepped forward before the show started to scan the crowd.
“Where’s the WSU flag?” Fowler asked, looking for Ol’ Crimson. “Oh, there it is. I guess we can start the show,” he joked.
“We’re an integral part of GameDay now,” Pounds said.
At first Pounds had a hard time finding Cougs to wave the flag. Now Cougs from all over the country contact Ol’ Crimson manager CJ McCoy (yes, the flag has an official manager) asking if they can help. These dedicated Coug fans—along with McCoy, Bley, Pounds, and other Ol’ Crimson Booster Club members Will Walker and Myk Crawford—transformed the streak into a tradition.
The supply of flags has grown, too. It now includes 6 crimson flags, 1 gray flag, and 1 white flag. Only 1 crimson flag and the gray flag are actively in use, while the others are retired. In addition, flag holders sign the current season’s commemorative “traveling flag” after each College GameDay episode.
Flags have been formally dedicated to honor members of the community. Among honorees were the late WSU President Elson S. Floyd, McCoy’s mother, and Pounds’ late wife Syndie, who hand-sewed most of the flags herself.
In the wake of the 2007 mass shooting at Virginia Tech, a Cougar flag was dedicated to salute the fallen students and faculty members.
In 2012 the white flag was retired as a nod to the “No White Flags” movement, which seeks a cure for the neuromuscular disease Amyotrophic Lateral Sclerosis (ALS). The movement was launched by football icon and WSU alumnus Steve Gleason, who suffers from the disease and has become a leading spokesman in the quest for a cure. The Ol’ Crimson Booster Club sold the retired flag for $750 and donated proceeds to the Team Gleason charitable foundation.
On October 7, 2017, a brand new flag will represent WSU in its 200th consecutive appearance on College GameDay. Pounds and his wife, Mila, are still putting the finishing touches on the secret new design to be unveiled in Fort Worth, Texas, on the campus of Texas Christian University.
What started out as a display of school pride has grown into a campaign to get College GameDay to broadcast from Pullman. Pounds thinks it will happen soon.
A source inside ESPN told him that the show almost came to Pullman in 2015 for the Halloween game against Stanford, which the Cougs lost by 2 points. Instead, College GameDay switched destinations at the last minute, his source said, heading east to Philadelphia for a matchup between Temple and Notre Dame.
“People say they’ll never come. I have to chuckle,” Pounds said optimistically.
Some may think the Ol’ Crimson tradition is a little crazy. But any Coug will tell you it’s no surprise that alumni and fans across the country picked up Pounds’ idea and ran with it. It’s just another example of unstoppable Cougar pride.
“I can’t describe it. You come to Pullman, and you’re infected with this passion,” Pounds said. “Waving the flag was part of that passion.”
All photos of ESPN College GameDay broadcast courtesy of ESPN