CURRICULUM
VITA
Moon J. Lee, Ph.D.
Current Position
Associate Professor, Edward R. Murrow School of Communication, Washington State
University
Education
University of Florida, Ph.D., Mass Communication,
August 2001.
University of Florida, M.A., Mass Communication, May
1997.
Kon-Kuk
University, South Korea,
B.A., Mass Communication, August 1992
Research Interests
New Communication Technologies, Mass Communication, and Human Decision
Making:
Effects of New Media Technologies on Human
Cognition, Health Information Campaigns, Adolescents’ Information Process and
Decision Making Process, Public Relations Campaigns and Research
Teaching Areas
Public Relations
Academic Experience
Assistant Professor, Edward
R. Murrow
School of Communication, Washington State University.
Fall 2001 - Spring 2007.
Courses Taught:
Health Communication Seminar (Graduate Course - COM 599)
Public Relations Research (PUR3500)
Principles of
Public Relations (PR312)
Public
Relations Campaigns & Management (PR412/512)
International
Public Relations (PR475/575)
o
Samples of electronic course materials at
o
http://www.wsu.edu/~moonlee/com599.html
(for COM599)
o
http://www.wsu.edu/~moonlee/PR412.html
(for PR412/512)
o
http://www.wsu.edu/~moonlee/PR475.html
(for PR475/575)
o
http://www.wsu.edu/~moonlee/PR312.html
(for PR312)
Instructor: Public Relations Research (PUR3500). Public Relations
Department, University of Florida, College
of Journalism and
Communications, August 1999 – Summer 2001.
Teaching Assistant, University of Florida,
College of Journalism & Communications, August
1997 – May 1999. Taught six different undergraduate
and graduate research methods courses.
- Also taught
computer-based research and Statistical Package for Social Sciences
(SPSS) for two years, August 1997 - May 1999.
Research Assistant: Communication Research Center
(CRC), University of Florida, College of Journalism and Communications, May 1997
– August 1998.
Computer Lab Assistant: University of Florida,
College of Journalism and Communications, January
1997 – May 1998.
Audio/visual Assistant: University
of Florida, College of Law,
Spring 1996 - May 1997.
Academic Director: Si-Sa English Institution, Korea, April. 1995 – August 1995.
Research Assistant: Kon-Kuk University,
Broadcasting Department, March 1991-September 1991.
Academic Committees
Chair, subcommittee--outreach committee, Early Childhood Education
Committee, the Faculty Senate, Washington State University, Spring 2006 -
present.
Member, Faculty Advisory Board, School
of Communication, Washington
State University, Fall 2005 - present.
Member, Graduate Program Identity Committee, School of Communication, Washington
State University, Fall 2005 - present
Member, the College of Liberal Arts Equal Employment Opportunity (EEO)
committee, Washington
State University,
Fall 2003 - present.
Member, the Search Committee, School
of Communication, Washington
State University, Fall 2003 - present.
Member, the Web Committee, School
of Communication, Washington
State University, Spring 2003 – present.
Member, the Diversity Committee, School
of Communication, Washington
State University, Spring 2003 – present.
Member, the Scholarship Committee, School
of Commination, Washington
State University, Spring 2002 – present.
Member, the Research Committee, University
of Florida, College of Journalism
and Communications, Spring 1999 – May 2001.
Member, Administrative Council, University
of Florida, College of Journalism
and Communications, Spring 1998 – Spring 1999.
Professional Experience
Currents, Consultant for the Continuing Educational Programs, Persuasive
Communication, AstraZeneca, October 2003 - December 2003.
ETS. Consultant for the Generator
of Accessible Tests Project, Educational Testing Service, Princeton, NJ.
August 1999 – November 2002.
ETS. Co-investigator for the
Self-Voicing Project II, Educational Testing Service, Princeton, NJ.
August 1999 – August 2001.
Writer for Scientific Studies: Evaluation of Florida Anti-tobacco
Communication Project, Communication Research Center, University of Florida,
College of Journalism and Communications, May 1998 – August 1998.
Director, Public Relations Division, Saving North Korean
Children Campaign, University
of Florida, September
1997 – January 1998.
Academic Director: Si-Sa English Institution, Korea, April. 1995 – August 1995
Editor, Kon-Kuk’s News, Korea,
produced a newspaper and advertisements. Kon-Kuk University, Korea,
January 1991 – November 1991.
Reporter for Campus Crusade for Christ publication, 1990.
Refereed Publications
Journal Articles
Lee, M. J., Bichard, S, & Irey, M. S. (accepted for publication)
"American College Students' Stereotypes of Different Ethnicities in
Relation to Media Use: What Are They Watching?",
the Howard Journal of Communications.
Xie G. & Lee, M. J. (in press), "Anticipated
Experience of Motion Pictures Based on Arousal Seeking Tendency," the
Journal of Social Psychology.
Lee, M. J. & Bichard, S. (2006) "Effective Communication Targeting
College Students for the Prevention of Binge-drinking: Are They Rebels?," Health Communication, 20 (3).
Lee M. J., Xie,G &
Tedder, M. C. (2006) "Effective Computer Text Design to Enhance Readers'
Recall: Text Formats, Individual Working Memory Capacity and Content Type"
The Journal of Technical Writing and Communication, 36(1) 57-73.
Lee, M. J. (2005), "Hypertext: Does Disorientation Matter? Introducing
Expanding Hypertext based on Adventurousness," the Journal of Computer
Mediated Communication, 10(3).
Hansen, E. G., Mislevy, R. J., Steinberg, L. S.,
Lee, M. J., & Forer, D. C. (2005). Accessibility of tests for individuals with disabilities within a
validity framework. System: An International Journal of Educational
Technology and Applied Linguistics, 33(1), 107-133.
Lee, M. J. (2004) "Introducing Expanding Hypertext Based on Working
Memory Capacity and the Feeling of Disorientation: Tailored Communication
Through Effective Hypertext Design," Journal of Educational Computing
Research, 30 (3), 171-195.
Lee, M. J. & Tedder, M. C. (2003) " The
Effects of Three Different Computer Texts on Readers' Recall (Based on Working
Memory, Risk-taking Tendencies, and Hypertext Familiarity and Knowledge),
Computers in Human Behavior, 19(6), 767-783.
Lee, M. J. & Ferguson,
M. A. (2002), "The Effects of Anti-Tobacco Advertisements Based on
Risk-Taking Tendencies: Realistic Fear Ads versus Gross Humor Ads,"
Journalism & Mass Communication Quarterly, 79 (4), 945-963.
Hansen, E., Lee, M. J., & Forer, D. (April 2002)
"A 'Self-Voicing' Test for People with Visual and Learning
Disabilities," Journal of Visual Impairment and Blindness, 96(4), 273-275.
Journal Articles under Review
Lee, M. J. & Hutchen, M
(revise and resubmit), "Effects of Self-Efficacy Statements in Humorous
Anti-Alcohol Abuse Ads," Submitted to Health Communication.
Lee M. J. & Chen, Yi-Chen (revise and resubmit),
"Effects of Positive and Negative Slogans in Humorous Anti-Alcohol Abuse
Advertisements Targeting Heavy and Moderate Drinkers," Submitted to the
Journal of Advertising.
Lee, M. J., Bichard, S., & Wells, J. (revise and resubmit).
"College Students' Body Image Dissatisfaction in Relation to Media
Consumption," Sex Roles
Arganbright, M. & Lee, M. (revise and resubmit), “Effects of Hip-Hop
Music Video Exposure on the Sexual Attitudes of Young Adults,” the Journal of Mass
Communication and Society.
Lee, M. J., Lee, T., & Irey, M. S. (first review).
"Effects of Verbal and Nonverbal Communication Cues on Perceptions of
Instructors: A Case of Prejudice in Higher Education" submitted to the
Howard Journal of Communications.
Lee, M. J., Hust, S., Zhang, L. & Zhang, Y. (first review),
"Effects of TV Sexual vs. Physical Violence against Women Portrayed in
Crime Drama on Viewers’ Gender and Sexual Attitudes," the Journal of
Broadcasting and Electronic Media.
Work in Progress
Lee, M. J., "Effects of Emotional Alcohol Counter Advertising Messages
Targeting College Students," will be submitted to Health Communication
Hust, S., Lee, M. J., & Haase-Reed, A., “The potential for
crime dramas to education: The association between watching popular crime
dramas and knowledge about sexual violence,” Paper will be submitted to the
Journal of Mass Communication Society.
Lee, M. J. & Shin, M., "Fear versus Humor: College Risk Takers'
Physiological, Cognitive and Emotional Responses to Anti-Alcohol Abuse PSAs," will be submitted to the Journal of Personality
Lee, M. J. & Zhang, Y. "The Effects of Anti-Tobacco Messages Based
on Source Credibility: Government Agencies versus Tobacco Companies," will
be submitted to the International Journal of Health.
Lee, M. J., Hirai, M., & Chen, Y. "Relationship
between Sensation Seeking Tendency and Substance Use; Refining the Measure of
Rebelliousness for Substance Use Research."
Refereed Conference Papers and Posters
Reagan, J., Lee, M., & Zhang, Y. (2007), "The Usefulness of Scales
Measuring Internet Dependency and Addiction," Paper will be presented at
MAPOR Conference, Chicago.
Lee, M. J., Hust, S., Zhang, L. & Zhang, Y. (2007, August),
"Effects of TV Sexual vs. Physical Violence against Women Portrayed in
Crime Drama on Viewers’ Gender and Sexual Attitudes," Paper presented at
the Association for Education in Journalism and Mass Communication, Washington
D. C.
Hust, S., Lee, M. J., & Haase-Reed, A. (2007, August), “The
potential for crime dramas to education: The association between watching
popular crime dramas and knowledge about sexual violence,” Paper presented the
Association for Education in Journalism and Mass Communication, Washington D.
C.
Arganbright, M. & Lee, M. (2007, May), “Effects of Hip-Hop Music Video
Exposure on the Sexual Attitudes of Young Adults,” Presented at the 2007
International Communication Association, San Francisco.
Lee, M. J. & Shin, M. (2006, October), "Fear versus Humor: College
Risk Takers' Physiological, Cognitive and Emotional Responses to Anti-Alcohol
Abuse PSAs," Paper presented to the Society for Psychophysiological Research, Vancouver BC, Canada.
Lee, M. J. & Zhang, Y. (2006, August). "The Effects of Anti-Tobacco Messages Based on Source
Credibility: Government Agencies versus Tobacco Companies," Paper
presented to the Association for Education in Journalism and Mass
Communication, San Francisco.
Lee, M. J., Bichard, S., & Wells, J. (2006, August).
"College Students' Body Image Dissatisfaction in Relation to Media
Consumption," Presented to the Association for Education in Journalism and
Mass Communication, San Francisco.
Lee, M. J. & Hutchen, M
(2005). "Effects of Self-Efficacy Statements in Humorous
Anti-Alcohol Abuse Ads," Paper presented to the Association for Education
in Journalism and Mass Communication, San
Antonio.
Hutchen,
M., Lee, M. J., & Chen Y. (2005). "Effects of Positive vs.
Negative Self-Efficacy Statements in Humorous Anti-Alcohol Abuse Ads,"
Paper presented to the Association for Education in Journalism and Mass
Communication, San Antonio.
Lee M. J., Shin, M., & Chen Y (2005), " Fear versus Humor: The
Impact of Rebellious Tendency on Physiological, Cognitive and Emotional
Responses to Anti-Drinking Messages," Paper presented to International
Communication Association, 2004 Annual Convention, New York.
Lee M. J. & Chen, Yi-Chen (2004), "Effectiveness of Positive and
Negative Reinforcements in Humor Advertisements Targeting Heavy and Moderate
Drinkers," Paper presented to International Communication Association, New Orleans.
Lee M. J., Xie,G &
Tedder, M. C. (2004), "Effective Computer Text Design to Enhance Readers'
Recall: Text Formats, Individual Working Memory Capacity and Content Type"
Paper presented to International Communication Association, New Orleans.
Lee M. J. (2004), "Stereotypes of Teachers through Verbal and Nonverbal
Cues" Paper presented to International Communication Association, New Orleans.
Lee M. J. & Chen, Y. (2004), "Relationship between Rebellious
Tendency and Psychological Reactance: Implications in Effective Health Campaign
Message Designs," Paper presented to the Association for Education in
Journalism and Mass Communication, 2004 Annual Convention, Toronto, Canada.
Lee, M. J. & Irey, M. S. (2003), "College Students' Stereotypes of
Different Ethnicities in Relation to Media Use: What Are They Watching?"
Paper presented to the Association for Education in Journalism and Mass
Communication, 2003 Annual Convention, Kansas
City.
Lee, M. J. & Chen, Yi-Chen (2003), "Relationship
between Sensation Seeking Tendency and Substance Use; Refining the Measure of
Rebelliousness for Substance Use Research." Paper presented to the
Association for Education in Journalism and Mass Communication, 2003 Annual
Convention, Kansas City.
Lee, M. J. (2003), "Effective Tailored Communication in Learning from
Hypertext: Does adventurousness matter?" Paper presented to International
Communication Association for the 2003 Annual Convention, San Diego.
Lee, M. J. & Bichard, S. (2002), "Effective Message Design
Targeting College Students for the Prevention of Binge-drinking: Are they
rebels?" Paper presented at International Communication Association, 2002
Annual Convention, South Korea.
Lee, M. J. & Tedder, M. C. (2002), "Effective Tailored
Communication in Learning from Hypertext." Paper presented at
International Communication Association, 2002 Annual Convention, South Korea
Hansen, E.G., Forer, D.C., and
Lee, M. J. (2001). Technology in educational testing
for people with disabilities. Paper presented at the annual meeting of
the American Educational Research Association, 13 April 2001, Seattle, Washington
(AERA).
Hansen, E., Lee, M. J., & Forer, D. (2000),
"A Self-Voicing Test for Students with Visual or Learning
Disabilities," Field Testing. Funded as part of the
grant from GRE and TOEFL at Educational Testing Service. Paper presented
to the Mathematics/Science Education and Technology 2000 International
Conference in San Diego.
Lee, Moon J. & Ferguson, M.
A. (1999), "The Effects of Anti-tobacco Advertisements and Risk Taking
Behaviors." Paper presented at the National Communication Association,
1999 Annual Convention, Chicago.
Lee, M. J. & Tedder, M. C. (1999), "The Effect of
Hypertext on Readers’ Recall and Comprehension Based on Working Memory
Span." Paper presented to the National Communication Association,
1999 Annual Convention, Chicago.
Lee, M. J. (1999), "The Effects of Three Different Computer Texts on
Readers’ Recall." Paper presented to the Association for Education in
Journalism and Mass Communication, 1999 Annual Convention, New Orleans.
Lee, M. J. (1998), "The Effect of Hypertext on Readers’ Recall Based on
Gender." Poster Presented at the Association for Education in Journalism
and Mass Communication, 1998 Annual Convention, Baltimore.
Book Chapters
Regan, J. & Lee, M. J. (forthcoming) Chapter 10: On-line Media
Environment in Communication Technology and Social Change: Theory, Effects and
Applications, Carolyn Lin and David Atkin (Eds.)
Other Publications
Hansen, E. G., Forer, D. C., & Lee, M. J.
(2004). Toward accessible computer-based tests: Prototypes for visual and other
disabilities. Princeton, NJ: Educational Testing Service.
Hansen, E.G., Forer, D.C., and
Lee, M. J. (2001). Final report: Development and evaluation of a
prototype generator of accessible tests. (GRE and TOEFL
programs). Princeton,
NJ: Educational Testing Service.
Hansen, E.G., Forer, D.C., and
Lee, M. J. (2001). Final Report: Improving a self-voicing test for
individuals with visual or learning disabilities. (GRE and
TOEFL programs). Princeton,
NJ: Educational Testing Service.
Grants and Contracts
(Co-PI) “Interpretation Time in an Ethnically Diverse Primary Care Clinic,”
with Sobralske, Mary (Intercollegiate College of Nursing)
and Gates, Brian J. (College of Pharmacy), Funded project. 2008 WSU Spokane Faculty Seed
Grant Program, $75,000, Summer 2009.
(Co-PI) "Pilot Test of a CD-ROM
Intervention to Prevent Impaired Teen Driving," with Erica Austin, Bruce
Pinkleton, Julie Andsager, and Paul Bolls. Funded project.
Alcohol and Drug Abuse Program, Washington
State University,
$50,000, March 2003 – May 2005.
(PI) "Effective Communication with Rebels for the
Prevention of Binge Drinking." With Dr. Paul
Bolls (co-investigator). Funded project.
Alcohol and Drug Abuse Program, Washington
State University,
$23,282, March 2002 – May 2005.
(Faculty Advisor) "The Effects of Self-Efficacy Statements in
Anti-Alcohol Abuse Ads," Undergraduate Research Fellowship, Washington State University,
May 2004 - August 2004. $5000.
(Faculty Advisor) "Effective Communication with Rebels: Positive vs.
Negative Reinforcement," Undergraduate Research Fellowship, Washington State University,
May 2003 - September 2003. $5000.
(PI) Diversity Project 1, "College Students' Attitude toward Asian
Female Professors: Are there different expectations among college students
toward Asian Female Professors?" Funded by Association of Asian
American/Pacific Islander Faculty/Staff, $500, March 2002 - May 2003
(Co-PI) "An Improved Self-Voicing Test for
Individuals with Visual or Learning Disabilities." Co-investigator. Funded project.
Educational Testing Service with Dr. E. Hansen, $199,652, February 1, 2000 –
April 30, 2001.
(Consultant) "Development
and Evaluation of a Prototype Generator of Accessible Tests."
Funded. Consultant.
Educational Testing Service with Dr. E. Hansen, $229,107, February 1, 2000 –
October 30, 2001.
(Contract) "The Effects of Anti-tobacco
Advertisements and Risk Taking Behaviors," Experiment. Funded,
State of Florida Anti-Tobacco Pilot Program
Communication Evaluation to the Communication
Research Center
(CRC) at University
of Florida. Paper
presented at the National Communication Association, 1999 Annual Convention, Chicago.
(Contract) "Evaluation of Public's Awareness of and Attitude toward the
Three Rivers Legal Services" Funded. Public relations research report to
be presented to the director and staff.
(Contract) "Evaluation of Employees' Communication
and Job Satisfaction at the North Florida Evaluation and Treatment Center."
Funded. Public relations research report presented to
the Communication Project Team at the North Florida Evaluation and Treatment Center.
(Contract) "Evaluation of the UF Bookstore’s Payment
Deferment Program." Funded. Public
Relations Research Report presented to the University of Florida
bookstore director and staff.
(Contract) AALL Research Project, "The Economics and
Management of Legal Information," with Dr. M. A. Ferguson. CRC project funded by the American Association of Law Libraries,
$27,000, May 1997 – July 1998.
Honors, Awards and Scholarships
2000 Inez Kaiser Award from the Public Relations Division
of the Association for Education in Journalism and Mass Communication.
ETS Summer Pre-Doctoral Scholarship, Educational Testing Service, Princeton,
NJ, June 1999 – July 1999. Grant and contractual consultant, January 2000
continued through April 2001.
Selected to participate in the 1998 NCA Doctoral Honors
Conference, Northwestern
University. Based on the Paper "The Gender Differences in the Effects of
Hypertext and Traditional Text on a Readers’ Recall Ability."
1997 Fellowship from the College of Journalism
and Communications.
1997 – 1998 Alec Courtelis Award, An Outstanding
Postgraduate Student Award for Scholarly Achievement and Involvement in Campus
and Community Life.
1997 International Student Academic Award from the College of Journalism and Communications.
Four scholarships for being in top 5% of class, Kon-Kuk University, Korea.
Other Service
Advisor, Public Relations Student Society of America, August 2002 – 2005:
Honorable Mention on the 2005 PRSSA Bateman Competition
Student Advising, advising sixty-eight students as
of January 2006.
Book Commentator, Authors’ Recognition Ceremony, College of Liberal Arts, Washington State University,
Oct. 26, 2001
Thesis Committee Participation
Wells, J. A Prospectus in Development. Chair
Nidhi Kirpal, Graduated in Summer 2007, Chair
Jethro S. De Lisle, Graduated in Summer 2006, Member
Hutchen,
M. Graduated in May 2006. Member
Chen, C. Graduated in Summer 2004. Member
Xie, G. Graduated in Spring 2004. Member
Erickson, T. (Undergraduate Honor's Thesis) Graduated in Fall
2004, Chair
Miller, A. Graduated in Summer 2003. Member
Tomasevic, Graduated in Spring
2003. Member
School
of Communication
Service Activities
Faculty Advisory Board, Member, 2005 - 2007.
Graduate Program Identity Committee, Member, 2005- present.
Graduate Studies committee, Member, 2005 - present
Search Committee, Member, 2003, 2006.
Web Committee, Member, 2003 – 2004.
Scholarship Committee, Member, 2002 – present.
College
of Liberal Arts
Service Activities
Diversity Committee, Member, 2003 – 2007.
University Service Activities
Early Childhood Education and Care Committee, Chair of a subcommittee,
Outreach Committee, Faculty Senate, 2006 – 2007.
National Service Activities
Editorial Board Member, Computers in Human Behavior,
Elsevier Publisher, February 2004 - present.
Reviewer, Journal of Health Communication, 2005.
Web Master, Communication Technology and Policy Division
(at http://aejmc.net/ctp/), the Association for Education in Journalism and
Mass Communication, August 2000 – August 2004.
Reviewer, Association for Education in Journalism &
Mass Communication, Communication Technology & Policy Division, 2003, 2004,
2006.
Reviewer, International Communication Association,
Communication and Technology Division, 2004, 2005.
Reviewer, European Conference on Information Systems (ECIS), 2006
Professional Memberships
Association for Education in Journalism and Mass Communication, 1998 -
present.
International Communication Association, 2001 - present.
Public Relations Society of America,
2001 - 2005.